ACTION FOR SDGs

What's SDGs?


Sustainable Development Goals

SDGs includes 17 goals and 169 targets in a wide range of economic, social, and environmental issues shared by world community to realize a sustainable world.

SDGs LOGO
Public-Private Partnership Platform for Local Development SDGs LOGO

We are participating in the "Public-Private Partnership Platform for Local Development SDGs" launched by the Cabinet Office.

Goals 10 Reduce inequality within and among countries

afb Charity

Our company raises and makes donations to various organizations for supporting locals’ recovery from large-scale disasters as well as animal protection.

  • Great East Japan Earthquake in 2011
  • Japan Guide Dog Association
  • Kumamoto Earthquake in 2016
  • WWF Japan
  • Taiwan Hualien Earthquake in 2018
  • Torrential rain in July, 2018
  • Hokkaido Eastern Iburi Earthquake in 2018
  • Typhoon Hagibis(Typhoon No. 19) in 2019
  • etc.
Goals 11 Make cities and human settlements inclusive, safe, resilient and sustainable
Goals 17 Strengthen the means of implementation and revitalize the global partnership for sustainable development

Regional Development

While Japan's traditional culture and tourism resources are attracting attention from overseas, traditional industries and culture are shrinking due to the rapid rural depopulation. In cooperation with other companies and local governments, we make efforts to attract overseas passengers to Japan and promote domestic population fluidity. While expanding our Outdoor Tech business, it makes contribution to the "revitalization of local economies through the promotion of tourism".

* On November 19, 2018, our company was certified as a cooperating group with the "Higashimatsuyama-city street person, SHIGO, Creation Organization(Higashimatsuyama-city Comprehensive Strategy for overcoming Populatiton Decline and Vitalizing Local Economy)".

Goals 12 Ensure sustainable consumption and production patterns

Self-regulated Advertising Policy

In order to let all people can use our services safely and securely, we have launched a project aimed at maintaining the appropriateness and legality of advertising.

In 2021, we acquired the YMAA certification mark, which certifies advertising agencies with certain knowledge of "the Act on Securing Quality, Efficacy and Safety of Products Including Pharmaceuticals and Medical Devices" and "Medical Care Act", and the KTAA certification mark, which certifies advertising agencies with knowledge of “the Act against Unjustifiable Premiums and Misleading Representations” and “the Act on Specified Commercial Transactions”.